Humour in Ads

Someone has rightly said, " Men are not interested in what’s coming on TV albeit, what ELSE is coming on TV."

Honouring this statement, i am in a habit of switching channels rather than sticking to a single one.
But to confess, today I enjoy watching advertisements more than breaking my head over K-series, watching the television stars play games/dance/sing, daily repeat movies on Zoom/Zee cinema/HBO or watching rakhi sawant interview celebs (watching her i guess even my neighbour 100 kg aunty can have a tv show to her credit too, considering her chatting skills).

Observing the ads, I see that the common vehicle for ads these days is towards feel good/light-humour. Tata Sky showing modern junta turning religious (nahin dude, yeh paap hai...wala), scooty pep (tennis edition), Virgin mobile(chagan, girl mentioning to parents that she is not interested in boys), AXE (showing attracting women in light humour), kurkure (tedha hai par mera hai).....
For confectionaries the vehicle is pre-dominantly either humour (perfetti pdts, cadbury's) or woo-ing women (minto-fresh). Even for washing powders (Ariel 10/10 with women dancing after washing) brings out washing as fun.
BSNL did not have to try very hard, as they ended up making a stupidly-funny ad (Preity Zinta -kya aapkhe ghar mein BSNL landline nahin hai - dad, main is ghar mein shadi nahin karungi). Also some pdts are using spoofs of movies and characters via e-marketing, having comedy written all over it (simpu singh for channel V, Airtel exploring this channel too).

Recently, I see a sea change in insurance ads (not sure if due to age I am focusing more on them). Keeping the vehicle as light-fun these ads are all pitching to bring out the fear any individual has with age (wife thinks husband is dead while he is taking a nap in a chair> and inducing people to live out of their fears - Sahara-life (gabbar wala ad). Seems I do need to start in life-pension-funds too bharti-AXA(all the P&C w.r.t life possible).

I only hope this exciting trend grows and we see more fun and laughter around when I open my television and browse through channels to see what else is coming...
:)

Shayari...

Recently, I have been doing some arbit shayari. Thought it would be good to share with everyone, afterall why to bear the pain alone...
:)
Arz kiya hai -

Baat us baat mein kya, jo ek baar mein bata na paye
na chhu sake dil ko, rooh ki khidkiyaan khol na paye
haal-e-dil bayaan na ho, ashaas samjha na paye
bewkoof hai woh banda-e-khaki, jiski baat ek baar mein bata na paye

Baat to us baat mein hai
jo mann mein kasak jagaye, adhron pe muskaan le aaye
zaar kar de sansarik dimaag ko, dil ko sochwa jaye
aapke dil mein dabi chah(at) ko, naw-ba-naw roop de jaye

Let your critical words flow...
:D

Morning Jog

Recently, I was discussing with a couple of colleagues about the importance of pursuing a physical activity in life. The intention is to stay fit and feeling energetic just as we used to feel, during school days in the sports periods and summer camps.
A lot of options were thrashed - playing badminton (which i already do), swimming (due to rainy season got ruled out), joining gym (too much of effort for making it a routine!), learning Krav maga (arbit!), yoga (too nimble)..... ..... .....
Finally somehow, group-shift happened towards JOGGING! It was interesting to hear the arguments on something i had not cared to think about. The contrarians had the opinion that - morning jog is not possible as most of us do not have access to a park. Those who had access to a park, ruled it out because of timing and population issue - it was too crowded between 6:00-8:00 to even complete a full circle before bumping into 50 people and getting sandal-ised. Now, jogging on streets was debated for pollution. Air pollution and pollen problem (esp. in morning) in bangalore is large that makes jogging on the streets/pavements difficult. Imagine cars/ trucks passing honking and painting the air black one after the other, that too when you are breathing hard during the run.
It may sound like a paranoia and maybe junta is over-exaggerating the situation (though its not any good either). But if this is any concern for the enthusiasts, it is a serious situation to be into.

Of course the bedridden-not-so-enthusiastic ones escaped out stating hard surface of the roads would hurt the ankles
:)

I @ Music

I was reading about the piracy in music, movies, games and other digital stuff. Piracy through downloading from web, sharing .mp3 and .mpeg files ( and in otehr audio and video formats).
A few statistics for the cause -
1. 45% people across the world get files through illegal sources
2. Music Piracy is worth $ 4.5 bn
3. Biggest protagonists is the student community

Recently, Number of “dishonor roll” students were identified who are making unauthorized use of copyrighted material according to the MPAA:

1. Columbia University - 1,198
2. University of Pennsylvania - 934
3. Boston University - 891
4. University of California at Los Angeles - 889
5. Purdue University - 873
6. Vanderbilt University - 860
7. Duke University - 813
8. Rochester Institute of Technology - 792
9. University of Massachusetts - 765
10. University of Michigan - 740

Following this the students are under scrutiny for pirated content.

"According to a recent study by the Intellectual Property Institute at the University of Richmond, more than 50 percent of college students download illegally. The RIAA recently announced a nationwide crackdown on college students illegally downloading music which included sending 400 letters to 13 universities - including two schools in the Pac-10: University of Southern California and Arizona State University - across the country informing the recipients of out-of-court settlements they are being offered.

The RIAA's Web site says that piracy for personal use can earn someone three years in prison and $250,000 in fines, after which one can be sued in civil court for another $150,000. "

Increasingly the universities in the western world are implemeting strict rules and doing away with illegal content on campus servers and computers in their network.
The question which arises in my mind is, will this increase the revenues of the music companies or reduce the demand of the same? or both/none.

This sure will affect the source of piracy in a big way as the university servers are majorly utilised to download music and movies through P2P links.

I dread if colleges initiate a similar stand in INDIA as well...

for more facts the foollowing link can be checked out -
http://www.itfacts.biz/index.php?id=P3742

SCRIBD.com

It was You Tube that marked a new era, re-defining video on the web.
check out the new - SCRIBD - kind of You Tube for documents.

Also a good collection of books to be found for loot!

Stop cribbing, Happy SCRIBDing...

Time to get Rich

My company, Tech Mahindra (www.techmahindra.com), formerly MBT is launching an IPO.

I have read a lot on the Infoscions getting rich after the company went public producing a league of millionaires.
Seems, the time has arrived for me too!!!

I have started thinking, what will do with the money generated - buy a car, a new house, take my parents to a long holiday in Europe.........

Life now looks colourful with more vigour.

Is money the real reason or is the thought of money that has given me a reason to smile.
I guess I already had a decent job, drawing a salary good enough to suffice all my current needs, but i was never sounding all this positive before.

I think i need to set my attitude towards my own life right.

Hey, is it a problem in general with everyone or am I the only chosen one? when i see the people.
Around me, i find all of us are sweeped by such morally devastating thoughts.

I guess, its time for me to reflect back on myself and set things right.
chalo, at least i am richer now by an insight into myself. Financially only time will tell.....

Cheers!!!!!

The maid story

Recently a good experience.
Our maid was not coming for 4 consecutive days. So one of my flat mates gave a call on her CELL. A girl picks up thr….

Roomy : mala se baat karni hai, woh hamare yahaan kaam karti hain.

Girl : mumma your phone <>

(Roomy is aghast as to who is speaking in English)

Girl : mumma is in the bathroom . I will ask her to call you back. <>.

Since then we have never called up our maid again.

Technology surely has revamped the world around us and we are slaved to keep updated.
Excus-e-moa, i have to rush to buy a cell phone.